Valley West Mall Book Signing!

Wow, what an incredible weekend! I spent June 29th and 30th over at Valley West Mall in Des Moines, IA for a two-day book signing event presented by Indie Author Book Expo. Organized by Jenn Thompson, this event brought around 40 authors/creators together to sell books, make connections, and meet the good people of Des Moines. Despite an art festival, and the abysmal heat rolling through Iowa, the expo still brought 1,100 shoppers. Between author tables, live music, interviews, and a poetry reading, people definitely had a lot to see.

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This was my first time selling at a two-day event, and I was beyond nervous before I went. Author Alexandra Penn and I made the trip together, which sadly will be our last big show for sometime as she’s getting ready to move to school in Scotland. We made the most of it though, including hilarious road-trip conversations, dancing to the YMCA and other fun songs at the mall, and just sharing time being authors and friends rather than Directors. It was a nice reprieve.

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One of the best parts of the event was getting to catch up with both familiar and new faces. Brian K Morris and I haven’t seen one another since I.O.W.A. last year, and I can’t tell you how great it was to get a big hug from him. He’s been a mentor to me practically since we met, and I’ve embodied his ideology of “rising tide” when it comes to working with other authors. If we all work together, we rise together. Frankly, I’m shocked and disappointed in myself that we didn’t get a picture together!

He brought with him Teresa Dunn who is building her writing career even as we speak! I have to say, the expo is a great place to learn the ins and outs of selling books and to meet amazing authors who can offer tips about anything from how to get published to how to set up your signing table. Ashley Lovell and I spent plenty of time discussing ideas for table displays and brainstorming what would catch someone’s eye. I can’t wait to see what her table looks like when her next book comes out! Cassandra DenHartog (come see her at I.O.W.A 2019!) decided to add a little friend to my table who is now fondly named #Skelebird. He and #Yorick the skull will be making appearances and shenanigans at future signings, I’m sure.

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Other familiar faces included the incredible Kristine Plum, a fellow urban/paranormal fantasy writer (Alex and I weren’t the only ones bopping along to music).  Satish Jayaraj went around teaching authors how to create origami dragons, which are featured in his book. He’s actually hosting a book launch event on July 20th in Cedar Rapids, IA, so you should check him out and show your support! Tabetha Waite stopped by for a picture. She’s a great historical romance author I’ve featured in my website interviews.

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As always, I made a lot of great connections with the authors, but I also met some incredible readers. Most of the people who stopped by my table were very generous and interested in The Purple Door District. My favorite experience, though, was meeting two lovely young women who just couldn’t hold back their love for reading. They not only got the book, they proudly displayed PDD art and Bianca’s necklace. Seeing their excitement is what encourages me to keep writing, because I see myself in them when I was younger, eagerly searching for my next favorite book. I truly hope they enjoy it and they use it to fuel their own creativity.

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All-in-all, it was a great event, and I can’t thank Jenn Thompson enough for all the hard work she put into IABE. As someone who is currently trying to plan an author signing, I know just how much goes into preparing something like this. It’s no easy job, and it takes a very caring and hard-working soul to do what she does. Check out her blog to see more fun pictures from the event!

With that, this very tired writer will bid you ado. Keep your eye out for more pictures from future events, as well as what trouble Skelebird gets himself into.

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As a reminder, The Purple Door District is in the running for a reader’s choice award. I still need 50 nominations by 7/13 to move on to the next round, so if you have a moment, please submit your vote here.

Happy reading!

Marketing 101

After months of writing blog posts, I’ve come to realize that many authors agree on one thing; they hate marketing their books. I can understand why. Marketing isn’t an easy job. You spend all of your time and energy writing an amazing book, and still there’s so much work to do after that to ensure that your baby makes it into the world.

I’m by no means an expert when it comes to marketing, but I’ve learned a few tricks through my own experiences and also reading articles/blogs from experts in the field. I would definitely suggest looking into Jenn DePaula of Mixtus Media. She’s actually running a sale on her Book Marketing Foundations class. Also, check out Alexa Bigwarfe from Write. Publish, Sell who also provides valuable information and courses in marketing.

  • Build a Community: Whether this is through social media, readings and signings, conventions, or gushing over a book, make connections with writers and readers in your genre. Building connections helps open you to other opportunities in the literary world, like signings you never heard about. It’s also just nice to make new friends. Try to focus on those in your genre because they will be the people you sell to later. It’s better to have a smaller group of interested people than a large group of followers who won’t take a second look at your book.
  • Social Media: As much as some people hate it, social media is important. It’s how your readers get to know you. You can share information about your story or your everyday life. Keep in mind, you don’t have to do all social venues. Pick the ones that work well for you. Maybe update a blog every week, or keep a twitter account active. Don’t try to do everything, otherwise you might become overwhelmed. Just make sure people have a place to find you, buy your book, and learn more about you. Readers want to feel connected with the author.
  • Author Website: Going along with social media, you want to be able to market your book through an author website. You can get one for free through WordPress, or you can spend a little money on it through sites like squarespace. Here’s mine for example.  Make it unique. Make it you. The best thing about this is you can store all of your social media links, your appearances, your purchase links, etc in one location. And if working on a lot of social media platforms is too daunting, this is a good place to focus your attention.
  • Author Signings: As much as we would like to stay behind the computer screen, it’s important to participate in author signings. An author named Alexandra Penn says she sells most of her books through in-person signings. To prepare for it, have your elevator pitch ready. Know how to explain your book in 30 seconds or two sentences so you can keep the people engaged. Decorate your table to make it eye catching. Also, consider holding raffles or special sales at in-person signings. It might attract more attention.
  • Swag: Seriously, people love swag. Bookmarks especially tend to go over well with people because they have a dual use. Character stickers, postcards, small journals, key chains, etc. All of these things can be used to promote your book. You can either make the items yourself or enlist others to help you like Sarah Cunningham who made a lot of my swag. Below is a mix of items I have available to promote my book.

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  • Press Releases: When your book is about to come out (or even if it is out), it doesn’t  hurt to write a press release and send it in to your local newspaper, radio show, or tv station. Contact your local newspaper company (or go on their website) to find out where to send a press release.
  • Interviews: Look for authors or bloggers who are hosting interviews of other authors. This is your chance to talk about your book and introduce yourself to your readers. If you have a book coming out, make sure you get some interviews out around that same time. I host author interviews on my own website here.

These are just a few ideas to get you started. If you have any marketing tips, please feel free to post them down below!

Cheers!

Erin