Publishing 101: Who Should Read Your Book Before Publishing?

When writers finish their book, a common question I see is, “What’s next? Who should review it before it gets published?” It’s a great thing to consider. Some writers edit their book a few times then publish it on amazon. If you’re a trained editor, that should be fine, but it’s always a good idea to bring in fresh eyes to review your work. When you’ve read and edited your book so many times, it’s easy to miss small things because you’re too familiar with it. For example, no matter how many times I read The Purple Door District, I still missed the fact that one of my character’s names was spelled incorrectly.

Actually, five of us missed it, ha!

Now, I want to make this very clear from the beginning. These readers are using their personal time to help you. It’s important for the author to show them respect (and for the readers to also show respect to the author). As an author, don’t pressure readers to get the work done. As a reader, understand that the author has put their heart onto paper, so when you provide critique, make sure it’s constructive.

So who should you talk to?

Beta Readers: Beta readers read your book through the earlier stages. They give their initial impressions of the book, point out plot holes, inconsistencies, or anything major that they feel needs to be changed. This is a great opportunity to make a list of things for the beta readers to look for if you’re concerned about particular scenes, characters, or plot points. This feedback can help you turn your writing into a much stronger book and fix things that might otherwise seem broken. Take what they say into consideration, and perhaps ask if they would be willing to read a second draft.

Also keep in mind that you, as the author, don’t have to make all of the edits. These are opinions, after all, and you ultimately have control over your book. This applies to all the feedback you’re given.

Sensitivity Readers: Sensitivity readers are a subset of beta readers who review works to check for cultural inaccuracies, bias, representation issues, stereotypes, problematic language, etc. I personally use sensitivity readers because I write about characters outside of my scope. Example, I’m a white bi-sexual woman, but I also write about black heterosexual men, as well as Native American, Hispanic, Latino/a, and Indian characters. I want to make sure I’m representing everyone correctly without showing any bias or including accidental racist undertones. Now, there’s an argument going around that books shouldn’t need sensitivity readers, and if it’s fiction, why should it matter? In my opinion, correctly portraying people and cultures is very important, and I want to make sure my readers can see themselves in the characters and aren’t offended by my work. We already have enough racism going on in our country today, our books don’t need to add to it. I know I can’t please everyone, but I can at least make an attempt to appeal to the masses and not be ignorant to the needs of those outside of my scope. For more information about sensitivity readers, check out the link above.

Editors: This goes without saying, but you should have an editor look over your book. Again, no matter how many times we read our work (even if we’re editors ourselves), we’re going to miss things. We’ve built the entire world in our head. We might know what we mean in a sentence or paragraph, but an editor can clean it up to make it clearer for readers to understand. You can hire different types of editors too, whether they’re copy editors, line editors, or they kind of do it all. Expect to pay for an editor. They put a lot of work into their craft and should be compensated for it.

Proofreaders: A proofreader is one of the last people to look at the book and will skim it for any final spelling or grammatical errors. While editors can do this as well, it helps to have another pair of fresh eyes on your book even after the editing stage. I had two proofreaders who caught things my editor and I missed. And the proofreaders even found errors that one of the other proofreaders missed. My proofreaders review my book just before I click print, that way any egregious errors should be caught.

Except Carlos…your misspelled name will live on in infamy.

ARC Readers: Arc, or advanced reader copy, readers are the ones who first get your printed book in their hands. They may be tasked with leaving reviews on Amazon or providing quotes you can use when marketing your book. They may also catch any final errors that you missed, or problematic plot devices. At this point, everything should be pretty clean, but it does sometimes happen that an arc reader will point out a name the author forgot to remove, or perhaps a red herring that shouldn’t be in the book at all.

In extreme cases, ARC readers, or early critics, might point out a major objection to a book like what happened in Amelie Wen Zhao’s Blood Heir. The author pulled her novel from printing because of objections readers made about the depiction of slavery. Some critics denounced the novel, calling it “blatantly racist.” It’s possible having a sensitivity reader on the manuscript may have helped with this issue. In response, she said she intended to write the novel from her “immediate cultural perspective” and address indentured and human trafficking in industries across Asia instead. This situation started a twitter explosion on whether sensitivity readers are needed or not, and it still continues today. Be that as it may, it was the ARC readers who made the objections and caused Zhao to halt her book, which may have helped her save face in the end.

As a note, I think Zhao reacted with professional grace and respect. She took her reader’s objections in stride and sought to fix the issue rather than condemn the readers for their critiques.

These are just a few people who can review your book before it’s ready for publication. Make sure, too, that you’re giving your book to people who will provide honest feedback and won’t just say, “Omg, I love this. It’s amazing!” or “This is garbage. Throw it out.” Neither of these is helpful (though it is nice to receive the praise). And when you receive feedback, be gracious and understand that these people are just trying to help you. They aren’t your enemy. They aren’t trying to make you fail. They truly, and honestly, want to make your book the best it can possibly be. If you’re not able to handle critique, you may want to reconsider publishing so soon because, believe me, this world is filled with critics (both good and bad).

Another thing to keep in mind is hiring editors, sensitivity readers, etc., does not come cheap. Make sure you budget for it, or find other arrangements with the readers. Whether it’s swapping book edits for book edits, or giving free copies of your book to readers, make their time worth it. If you respect and appreciate them, they’ll respect and appreciate you.

What about you? Do you have particular readers you go to when you finish a book? What’s helped you the most? Let us know! Also, if you’re an editor, sensitivity reader, proofreader, beta reader, or ARC reader, feel free to post your services below!

 

Valley West Mall Book Signing!

Wow, what an incredible weekend! I spent June 29th and 30th over at Valley West Mall in Des Moines, IA for a two-day book signing event presented by Indie Author Book Expo. Organized by Jenn Thompson, this event brought around 40 authors/creators together to sell books, make connections, and meet the good people of Des Moines. Despite an art festival, and the abysmal heat rolling through Iowa, the expo still brought 1,100 shoppers. Between author tables, live music, interviews, and a poetry reading, people definitely had a lot to see.

20190629_100044

This was my first time selling at a two-day event, and I was beyond nervous before I went. Author Alexandra Penn and I made the trip together, which sadly will be our last big show for sometime as she’s getting ready to move to school in Scotland. We made the most of it though, including hilarious road-trip conversations, dancing to the YMCA and other fun songs at the mall, and just sharing time being authors and friends rather than Directors. It was a nice reprieve.

20190629_100612

One of the best parts of the event was getting to catch up with both familiar and new faces. Brian K Morris and I haven’t seen one another since I.O.W.A. last year, and I can’t tell you how great it was to get a big hug from him. He’s been a mentor to me practically since we met, and I’ve embodied his ideology of “rising tide” when it comes to working with other authors. If we all work together, we rise together. Frankly, I’m shocked and disappointed in myself that we didn’t get a picture together!

He brought with him Teresa Dunn who is building her writing career even as we speak! I have to say, the expo is a great place to learn the ins and outs of selling books and to meet amazing authors who can offer tips about anything from how to get published to how to set up your signing table. Ashley Lovell and I spent plenty of time discussing ideas for table displays and brainstorming what would catch someone’s eye. I can’t wait to see what her table looks like when her next book comes out! Cassandra DenHartog (come see her at I.O.W.A 2019!) decided to add a little friend to my table who is now fondly named #Skelebird. He and #Yorick the skull will be making appearances and shenanigans at future signings, I’m sure.

IMG_20190630_165934_468

Other familiar faces included the incredible Kristine Plum, a fellow urban/paranormal fantasy writer (Alex and I weren’t the only ones bopping along to music).  Satish Jayaraj went around teaching authors how to create origami dragons, which are featured in his book. He’s actually hosting a book launch event on July 20th in Cedar Rapids, IA, so you should check him out and show your support! Tabetha Waite stopped by for a picture. She’s a great historical romance author I’ve featured in my website interviews.

20190629_124508

As always, I made a lot of great connections with the authors, but I also met some incredible readers. Most of the people who stopped by my table were very generous and interested in The Purple Door District. My favorite experience, though, was meeting two lovely young women who just couldn’t hold back their love for reading. They not only got the book, they proudly displayed PDD art and Bianca’s necklace. Seeing their excitement is what encourages me to keep writing, because I see myself in them when I was younger, eagerly searching for my next favorite book. I truly hope they enjoy it and they use it to fuel their own creativity.

IMG_20190629_165153_119

All-in-all, it was a great event, and I can’t thank Jenn Thompson enough for all the hard work she put into IABE. As someone who is currently trying to plan an author signing, I know just how much goes into preparing something like this. It’s no easy job, and it takes a very caring and hard-working soul to do what she does. Check out her blog to see more fun pictures from the event!

With that, this very tired writer will bid you ado. Keep your eye out for more pictures from future events, as well as what trouble Skelebird gets himself into.

IMG_20190630_115042_896

As a reminder, The Purple Door District is in the running for a reader’s choice award. I still need 50 nominations by 7/13 to move on to the next round, so if you have a moment, please submit your vote here.

Happy reading!

Engaging Your Readers

As an author prepping to publish a book, I’m starting to realize how important it is to find your readers. Between reading blog posts both by Alexa Bigwarfe at Write.Publish.Sell and Jenn Hanson-dePaula at Mixtus Media, plus learning from my own experiences, I’m starting to see that the main key to finding devoted readers is to engage with them.

When we think of marketing, it’s common for people to plaster their links everywhere online with a “Look at me, look at me” attitude. I do it too, though I’m trying to get better at it. You don’t like telemarketers calling you repeatedly promoting their stuff, so why would you want to see the constant posts about books, unless you’re getting something in return?

This is where engagement comes in. Jenn Hanson-dePaula notes in her article How Authors Can Amplify a Small Audience that it’s not the number that necessarily matters, it’s the interaction. With a smaller audience, you can ask them what they want. What kind of work are they looking for? What about swag? Are there particular items they’d like to see go along with the book? How do they find authors? What social media platforms attract their attention most? Get your readers involved and listen to the advice they have to offer. It can help you modify your marketing platform, especially if you think you’re getting all the attention from wattpad, only to find out that twitter actually gives you the best following. Go check out her article. She has a ton of fabulous advice.

Twitter is a really great place to meet and chat with your readers. I mentioned in a previous blog post that you can find your community there. Well, that’s the same if you’re looking for readers. Talk with people who have the same interests. Find hashtags that you both share. Heck, post up some of your favorite movies, animals, shows, books, or hangouts. It doesn’t all have to be about your book. Your readers want to see that you’re a person, too. And honestly, that helps them connect with you better because then they don’t feel like you’re on such a high pedestal. For example, I’m doing #pitchwars this year, and when I found out that one of the mentors I was submitting to was an avid Avatar The Last Airbender fan, the intimidation I felt fled because I could connect with her due to our shared interest in the show. We’re all people; we all want to be treated that way.

When readers send you reviews, compliment your work, or show intrigue in your pitch, there are a couple of things to remember. One, thank them. They took the time to let you know how they felt. They deserve your gratitude. Second, if they’re writing a book too, ask them about it. I’ve made a lot of friendships both on twitter and wattpad simply because we had a lot of books in common (both through reading and writing!). Communicate. Have a conversation. Let them know that they’re important, too. Granted, it might take time to get back to them all, but if they can take the time to thank you, you can do the same.

Writing a book is a big deal, and you might feel like you’re offering plenty to your readers by publishing it. But there are other things you can do, too. Write helpful blogs for your readers. Not only does this bring them into your world, they get a taste of your writing, and you might be able to help them with something they’re struggling with. Part of the reason I write writing tip blogs is because that’s how learned. I read online blogs. I ask questions of the writers. I chat with the people in the comments, because I like to engage and learn from the community. Providing workshops, helpful tips, or even inspirational memes can brighten your reader’s day and let them know you care.

Writers are often introverted people, I get it. And maybe these kinds of ideas won’t work for you. So then, ask yourself, what would make you comfortable to interact with your readers? What can you do to work your way into the community that’s not going to stress you out too much, but also will give you a chance to find the people who want to buy your book? If you have ideas, feel free to post them in the comments!

I hope that this helps a bit! A big thank you again to Alexa Bigwarfe and Jenn Hanson-dePaula for all their inspirational posts.

Happy Writing!