Let’s Go, Indiegogo!

Last year I set up an Indiegogo campaign to help launch The Purple Door District. Thanks to all of the amazing donations, I was able to print 100 books for publication and use the rest of the money to take care of some marketing elements. This year, I’m back at it again with my second campaign, set to last 60 days (instead of 30) with a goal of reaching $2,500 to print Wolf Pit.

I’ve had several people ask me what Indiegogo is. Well, Indiegogo is a website that allows creators to set up campaigns to help raise money towards a particular goal, usually for a product. People who back the campaign receive rewards/perks depending on the tier they pick. For example, $1 in my campaign will get you a shout out on social media, whereas $25 will get you the e-book versions of both The Purple Door District and Wolf Pit once the second book is released. The higher the tier, the more perks you receive!

Indiegogo is very much like Kickstarter except Indiegogo seems to be more author-friendly. Also, while Kickstarter is an “all or nothing” campaign, meaning you either hit your goal and get everything, or you don’t and get nothing, Indiegogo also provides a flexible campaign in which the creator receives whatever donations are made, even if the goal isn’t met. I personally prefer the flexible goal, just in case I can’t meet the deadline. Some say it’s better to do all or nothing because it pushes people to donate, but I don’t want to risk it. I know how hard it is to have money problems, and I’d rather people feel more comfortable donating a smaller amount, if anything at all. As I always say, every dollar helps!

With that being said, here’s information regarding my campaign. At the very least, hopefully it will help other writers get ideas for setting up their own campaigns! I actually used the template that Indiegogo suggested. Don’t forget to check out the actual campaign and see the book trailer/welcome video.

Overview
“Wolf Pit” is the sequel to the urban fantasy book, “The Purple Door District.” Werewolves are going missing, and the District must come together to solve the mystery of their disappearance. In the same vein, I’ve relied on the community to help me build this book. Editors, artists, marketing specialists, and other authors have been vital to its production. I want to raise the money both to print this book, and to also support other creators. Will you help the District?

Who Am I and Who’s the Community?

My name is Erin Casey, and I’m an urban fantasy and YA fantasy writer, as well as the Director of a writing organization called The Writers’ Rooms. TWR is a non-profit corporation focused on providing a free and safe environment to all writers no matter their gender, skill set, background, income, etc. I focus on bringing communities of writers together to help them learn from one another. This is what drove me to want to write about the diverse community in The Purple Door District series.

The Purple Door District and Wolf Pit started out as part of a canon that AE Kellar and I are writing together and hoping to publish in the future. PDD was a smaller component of it, but I fell in love with the concept and asked if I could write a series based on it to help support our main canon. She has been vital in helping me make sure I keep my facts straight! We jokingly say that she’s the brain and I’m the heart of our series. I couldn’t have done this without her.

So what is Wolf Pit about? Here’s the blurb:

My dream is to become an author and help inspire other people. Community plays a big part in my life now, because it was something I grew up without as a child. Last year I ran a campaign and it enabled me to print The Purple Door District. Now I’m looking for help to print Wolf Pit and also support the creative minds who are helping me.

Your generous contributions will allow me to publish the books and support additional creators:

  • Author and Editor Leona Bushman who edited the book and is an author herself.
  • Author and Proofreader, Shakyra Dunn who proofread and sensitivity read my book. See her book down below.
  • Author, Leslie Kung, who has agreed to sensitivity read my book. Check out her work on Patreon!
  • Jewelry maker Amanda Bouma who will help create jewelry for the book.
  • Artist Oni Algarra who is creating character portraits. (Tess from PDD and Wolf Pit is featured below)

Not only would this ensure the production of this book, it would open up the possibility to a series that would continue to bring more work to you and invest in these members of the literary community.

What I Need

My goal is to be open and honest with everyone, so here are what the funds will go towards:

  • Editing through Leona Bushman $500+
  • Business Cards $40
  • Book printing through Ingramspark ($6.74 per book) x 100   $850 (shipping included)
  • Ingramspark Print and Ebook Set up  $50
  • Art Marketing  $150 (for Oni)
  • Promotional Publishing/swag  $300
  • Cover $50 (for artist on Fiverr)
  • Copyright $25
  • Additional Costs (additional marketing/publicity, donation books, office supplies, ec). 

What You Get

  • Character art! Just look at that awesome picture by Oni!
  • Book swag!
  • First look at items to be sold alongside Wolf Pit and the first chance to receive them!
  • Jewelry and items that I and Amanda Bouma create for The Purple Door District and Wolf Pit. 
  • E-books
  • Printed copies
  • A one-on-one writing talk with me
  • and much more!

The Impact

I can’t even express how important your support is. Self-publishing is becoming a more respected form of publishing, and I can’t do it without your help. In a time when our country feels so divided, I think it’s valuable to bring a book with a diverse cast to the community. You get to read through the eyes of characters who are Latino/a, Native American, black, Caucasian, Indian, Chinese, LGBT, etc, and with those who have different beliefs to survive. Even if the different parahumans have prejudices against one another, they’re able to put it aside to make their community safer for themselves and for their children. I hope that people who read this will see themselves in these characters. As I get deeper in to the series, I want to bring in more people of different nationalities, beliefs, and abilities so they can feel represented as well.

Here are just a few of the reviews from The Purple Door District about the world:

  • This book has a great group of characters that are diverse in many ways, and the author will have you falling in love with each one of them. The PDD is a safe haven for all parahumans and it is interesting how all of the different species co-exist together. –Amazon Review
  • THE PURPLE DOOR DISTRICT has everything I want from an urban fantasy series–a big, diverse community of characters who have the same general goals but are at odds with each other as far as how to achieve them, a great blend of high stakes action scenes and poignant emotional moments, and the looming threat of a group of Hunters determined to track down and eliminate magical beings. –Amazon Review
  • It has been a very long time since a book has made me cry, in sadness and joy. The emotion in these characters is so moving, you can’t help but feel you are there with every character through a ride of a story. The people of the Purple Door District are multi-dimensional and it was so great to see such diversity among the characters in a modern fantasy book.  —Amazon Review

You have the opportunity to see a group of creative minds come together to create this book and its future series. We can do this together, and in December, I hope you’ll feel proud holding this book in your hands.

Other Ways You Can Help

I completely understand that you may not be able to donate, and that’s okay! There are other ways you can help!

  • Share this campaign on social media: Facebook, Twitter, Instagram, Tumblr, etc.
  • Share this campaign word-of-mouth! Get your friends involved. Show them how they can help a creative community.
  • Let me know what you would like to see promoted. More jewelry? More art? What representation do you want to see in future books?
  • Want to make a smaller but still powerful contribution? Consider becoming a patron on Patreon and receive chapters of the book before everyone else!

Thank you from the bottom of my heart! I can’t do this without you!

Cheers!

Erin Casey

https://www.indiegogo.com/projects/wolf-pit-urban-fantasy-novel

www.erincasey.org

Book Launch Day

It finally happened.

The Purple Door District officially launched on Saturday, December 15th, 2018, and it was spectacular.

If you had told me at the beginning of 2018 that I would decide to publish one of my books, I probably would have laughed. Over the course of six months, I started my own marketing campaign (with the help of other brilliant writers like Alexandra Penn and Brian K Morris), and began furiously editing my book. My social media realm exploded, and I delved into the world of being an indie author. There was joy, and there were tears, but it all came together on Saturday in a way I never could have imagined.

I started my day out at the North Liberty Community Library where I sat with five other lovely authors: Jolene Buchheit, Mary Chalupsky, Alexandra Penn, M.L. Williams, and Jo Salemink. The whole event was set up by Jenn Thompson and IABE. It was my very first time officially setting up my table, and it came out beautifully.

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I was delighted by a visit from my college professor, Glenn Freeman who has published a few poetry books of his own! All of the authors were incredibly supportive, and it gave me the courage to put on the event that night.

At the same time, my co-creator, AE Kellar, received a gift package in the mail full of swag and the book. And I got to see her joy and excitement as she tore into it and realized that the world we’d created over the course of 6 years had finally come to life for everyone to see.

I hosted the official book launch at The Makers’ Loft in downtown Iowa City. It seemed like the perfect location for selling, reading, eating, and meeting other incredible people. And the table just dazzled, especially surrounded by my friends.

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Throughout the night, people joined us for the celebration. I met new fans and welcomed fellow Writers’ Rooms writers and former professors with open arms. We even got to celebrate with a delicious cake that welcomed everyone to the District.

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After a great evening of selling books and talking to people, I actually held a reading. This was the first time I read my book in public, and I was so nervous. But everyone was supportive and receptive. I couldn’t have asked for a better audience.

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Most of all, I can’t thank my friend Desiree enough for being with me to set things up, take them down, and just help me through the nerves. She even dressed to match my table! It made me realize just how lucky I am to have this community in my life. With you all, I’m never really alone.

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I had hoped at least a handful of people would come to help me celebrate, but you all more than came through for me. Thank you for making this a night and experience to remember.

When I first started writing, I ached with loneliness. I didn’t know any other writers and I didn’t really have many people to share my craft with who understood what I was trying to do. I was the oddball, and all I wanted was someone who got me and shared my passion.

I’ve found that literary family in Iowa City. The passion and excitement for writing is intoxicating and infectious. I felt it first through Cornell’s English Department, and then the Iowa Writers’ House, and now through The Writers’ Rooms. We all come from varied backgrounds and have different stories to tell, but in the end, we’re all writers. We all need companionship and people who understand where we’re coming from.

That’s why The Purple Door District is so special to me. It’s all about community coming together, and that’s what my friends and fellow writers did for me. So thank you, from the bottom of my heart, for making me feel like I have a place to call home. Thank you for welcoming a scared kid hoping to be a writer into the world of being an adult author. I hope that I’ve been able to give as much support and love back to you as I received last night.

And it’s not over. The Purple Door District is the first of many books to come, and I can’t wait to see what happens next on this journey.

Happy writing to you all!

Erin

You can purchase The Purple Door District at:

Amazon in kindle and paper!

My website for a signed copy.

Prairie Lights in Iowa City

M and M Bookstore in Cedar Rapids

The Maker’s Loft in Iowa City

 

The Purple Door District: Behind the Scenes

The world of The Purple Door District started out as the stubborn brainchild of AE Kellar and myself. We have spent years writing together, researching, brainstorming, and developing characters and rules governing our parahumans and worlds. Our main series, Fates and Furies, is still in production but occurs in the same urban fantasy setting.

But let me backtrack a little.

AE Kellar and I met each other on a Redwall roleplaying site when I was still in high school. We had a mutual interest in the book series by Brian Jacques, obviously, and the forums gave us the opportunity to create our own characters, be they cat in AE’s case, or a silver-striped red squirrel named SilverRose Brighteye. Some of you may recognize my NaNo name.

For those unfamiliar with roleplaying on forums, basically one person writes out a few paragraphs of a scene with their character, someone responds, and the two people (or more) write back and forth to create an adventure. Redwall provided the world for us; we just had to worry about the characters and plot.

We wrote together for years, developing characters and immersing ourselves in the world. Eventually, we sought after a change and started roleplaying on an urban fantasy website that has long since closed. That’s when we realized that we might have found our niche. We took our characters, built a world, and ran with it, rping back and forth most nights. We’d alternate taking point on a plotline and naturally switch to the next person.

Unless we both brainfarted, in which case we just started up a new plotline.

Years of writing produced thousands of pages of writing (I’m not joking, AE took a picture of the pile of paper). Eventually, we realized we wanted to do something with it, and thus Fates and Furies was born. But in order to fully create the series, we had to know more about our world.

When we started to design the District, I latched onto it and suddenly had ideas blossoming in my head about creating one in Chicago (I grew up around the area). Plus, as a birdmom of seven feathered kids, it gave me the chance to professionally write about a werebird, even if I still get the side eye. With AE’s blessing, I wrote The Purple Door District to introduce you to our insanity.

But what about the PDD struck a chord in me? It was the community. I loved this idea that people of different talents, appearances, and strengths could come together to protect one another. A lot of urban/paranormal fantasies focus on the battle between werewolves and vampires or different magical groups. It was nice to think that there was a neutral ground where everyone could get along under the direction of The Violet Marshall. With the way the country is going today, I felt it was important to show that it’s possible for a mixing pot of people to actually come together peacefully. I chose Chicago specifically because I knew I could create a diverse cast. Even more characters will appear in The Purple Door District Book 2.

Community plays a huge role in my life. I help bring writers together through The Writers’ Rooms, a non-profit corporation that focuses on providing a free, safe environment for writers no matter their background, income, experience, gender, etc. And I work with The Iowa Writers’ House which also supports writers through workshops, lectures, and bicultural fellowship. In the writing world, I firmly believe that the only way we can succeed is if we support one another. Rising Tide, as Brian K Morris calls it.

Even through the book production, I reached out to the community for help. I asked Oni Algarra and Gabriella Bujdoso to create art for the book, indie artists who post on deviantart and instagram respectively. My cover artist is a Fiverr creator named Les. Sara Cunningham used her marketing magic to create sand jars and postcards for my book. Amanda Bouma taught me how to make jewelry so I could develop Bianca’s necklace. Leona Bushman, a fellow urban fantasy writer, guided me through editing my book and polishing it for publication. Alexandra Penn helped me format the book and was one of my main supporters who gave me the courage to publish the book. And my wonderful proofreaders, Shakyra Dunn and AE made sure the book was ready to go. I couldn’t have done this without my community, and I’m excited to support them just as they supported me. That’s partially why I created the Indiegogo campaign. I wanted to help give back to them.

As of November 5th, The Purple Door District is available for pre-order on amazon. There are no words I can use to convey my pride, joy, and hint of terror at having my book out there (I think I used up all my words in the manuscript haha). I do know that, had it not been for AE, I never would have been able to create such an immersive world.

We jokingly say that AE is the brain and I’m the heart, but I think it’s very true. While AE fills our books with well-researched facts and logic, I add feeling, creativity, and literary flare. I couldn’t have done it without my walking encyclopedia. All you see in The Purple Door District exists because of our love for storytelling and our incessant need to get fewer than 8 hours of sleep a night.

Keep an eye out. Fates and Furies is on the horizon.

And thank you, from the bottom of my heart, for all of your support during this crazy and amazing journey.

Welcome to the District.